It sits on your phone like an app and has never once asked for an update.
iPhone
Zomato's in house Diwali campaign, Have a WOW Diwali, stars Saif Ali Khan and contrasts common hamper gifts such as towels, bedsheets, soaps and crockery with food led hampers, afaqs reports. The campaign is digital first.
Read more at afaqs! →
Škoda Auto India and BBH India's Says It All campaign runs across film, print and OOH. Its two quirky films open on a cow that can climb stairs but not come down, and on a drunk ant, before getting to the sedan.
Read more at Passionate In Marketing →
The Face Shop's festive campaign, Glow Before You Go, places Korean skincare at the start of festive preparation, before makeup and outfits, linking routines with pujas, Diwali dinners and parties, afaqs reports.
Read more at afaqs! →
Dabur Real's Diwali campaign, Real Bonds with Real Greetings, conceptualised by TARK Marketing Consultants, follows a group of children bringing the festival to a friend who cannot step out, afaqs reports.
Read more at afaqs! →
Macros' first Diwali digital campaign, Don't Wait for Diwali. Start Your Glow Up Now, asks men to begin skincare routines four weeks before the festival, with a digital film and influencer led activity, afaqs reports.
Read more at afaqs! →Nexus Select Malls' Diwali brand film, Asli Happyness Wali Diwali, follows families in neighbouring homes through the preparations and rituals in the days leading up to the festival, afaqs reports.
Read more at afaqs! →Opella's Dulcoflex Liquid campaign, #1SmartSolution, created by McCann India with the Opella team, features Pankaj Tripathi in a workplace setting and addresses three common concerns, bloating, straining and hard stools, afaqs reports.
Read more at afaqs! →ETUDE India's first wedding season campaign follows brand ambassador Palak Tiwari as a bridesmaid through haldi and sangeet, showcasing its Double Lasting Hydrating Foundation and other new foundation launches as part of getting ready.
Read more at MediaNews4U →Titan's Helios Luxe has partnered with John Abraham for Stories That Deserve Your Time, a film series on the philosophies of the watch brands it sells, later extending to design, horology and heritage, Indian Retailer reports.
Read more at Indian Retailer →Zed Black Agarbatti, from Mysore Deep Perfumery House, has released a festive TV commercial under its Prarthna Hogi Sweekar campaign, themed Ek Naye Kal Ki Umeed, marking 10 years with cricketer MS Dhoni.
Read more at Indian Retailer →Ogilvy India's Sukesh Nayak tells LBB that Cadbury's pandemic era campaign, which let small retailers create their own Shah Rukh Khan ad, mattered for its humanity more than its technology, as AI now opens new options for Diwali.
Read more at lbbonline.com →Celebrity campaigns with Sydney Sweeney, from American Eagle's jeans ad to Novig's Just Sports spots, generate quick controversy and buzz, but Adweek reports that data suggests the long term payoff for brands is harder to pin down.
Read more at Adweek →Adweek reports K beauty's biggest export is an outlook, with dewy skin, new ingredients and minimal packaging reframing skincare as self care and health. Brands such as Laneige, Dr. Melaxin and COSRX share an understated look.
Read more at Adweek →
WPP's India revenue less pass through costs rose 2.9 per cent like for like in Q3, after a 6 per cent fall in Q2, its 29 October update shows. Asia Pacific overall fell 4.3 per cent, and WPP held its full year guidance.
Read more at Storyboard18 →
Shouvik Roy will become CEO of Grey 82.5 from 1 December, succeeding Kiran Ramamurthy, who moves to run VML India. The two will work together on the handover until then, LBB reports.
Read more at lbbonline.com →
Anita Munro becomes VaynerMedia's managing director for Asia Pacific in January, succeeding Tim Lindley, who leaves at year end after six years in which the agency grew to eight offices including Singapore, Australia, India and Japan.
Read more at lbbonline.com →
Experience agency Momentum has appointed Kevin McNulty, one of its original employees and most recently global president and CMO, as global CEO. He succeeds Donnalyn Smith, who retires after 30 years with the agency.
Read more at lbbonline.com →
Keen Decision Systems CRO Bradley Keefer writes in Digiday that AI is eliminating the entry level work that used to train future leaders, and most agencies are not building a replacement pipeline for middle management.
Read more at Digiday →Digital out of home platform VIOOH is opening programmatic access to Adams Outdoor Advertising's network of more than 460 digital billboards across 14 US states, which generate over 4.9 billion monthly impressions, LBB reports.
Read more at lbbonline.com →Nigerian integrated agency SO&U was named Outstanding Creative Advertising Agency of the Year at the 2026 BrandCom Awards for creative excellence, strategic insight and its contribution to the country's advertising industry, Brand Icon Image reports.
Read more at brandiconimage.com →
In a 28 October note to advertisers, Meta said ad ranking improvements drove 8.3 per cent more Facebook ad clicks and 15.7 per cent more conversions in Q2. In Q3 Andromeda changes alone added 1.4 per cent to conversions.
Read more at techjuice.pk →
Meta's engineering blog says the new Andromeda surfaces top candidates at over one billion ads per second, 100 times the 2024 system, by co designing model, system and GPU hardware. It has added 2.4 per cent to Facebook conversions since 2025.
Read more at engineering.fb.com →
Walmart Connect's self service CTV platform Vibe will let advertisers target over 3,300 audience segments built on Walmart's web and in store shopping data, Adweek reports. Its main users are small and medium sized businesses.
Read more at Adweek →
After Apple clarified its objections to identifiers derived from email addresses, firms including ID5 are advancing server side integrations and others back IAB Tech Lab's Trusted Server Framework, Digiday reports. Doubts remain over a lasting fix.
Read more at Digiday →
The Times, with about 680,000 digital subscribers behind a hard paywall, plans to sell specific items such as its annual guides at the moment readers want them, Digiday reports. Subscriptions director Abs Ahmed calls it macro payments.
Read more at Digiday →Rhode Island's attorney general has filed an 85 page lawsuit alleging Meta profits from scam ads that use its algorithmic targeting to reach older users, Biometric Update reports, amid scrutiny in the US, Europe and Asia.
Read more at biometricupdate.com →Agency Reporter asks how much Indian advertisers really know about programmatic inventory when an impression passes through several platforms, and whether ads.txt and sellers.json still provide enough of a paper trail.
Read more at agencyreporter.com →DataTrue tested 242 of the most visited US websites and found over four in 10 load ad tracking, give no obvious opt out and do not fully honour Global Privacy Control. On 20 of 24 sites, tracking continued after visitors clicked reject.
Read more at MarTech Cube →Marketbridge has bought Channel99, a B2B marketing measurement platform linking account level digital marketing to pipeline, and launched an AI Visibility offering to help B2B marketers improve discoverability in AI search.
Read more at MarTech Cube →Act-On Software has introduced industry specific solutions with prebuilt financial services workflows, terminology and content for credit unions and regional banks, the first phase of a broader vertical strategy, MarTech Cube reports.
Read more at MarTech Cube →MarTech Cube cites a 12 month study of 120 enterprises in which decentralised buying was linked to 42 per cent more data duplication and 3.1 times more integration failures, with an estimated 28 per cent of software spend wasted.
Read more at MarTech Cube →Digital asset management firm Canto has launched Global Assistant, an AI layer that finds and fixes gaps in brand and product content and sends approved assets to the people and channels that need them.
Read more at MarTech Cube →Marketing and brand roles checked today. Every listing links to the original posting. Nobody is checking your engagement rate.
Marketing festivals and meetups coming up, each checked against its own page this morning. Business cards are optional. Opinions seem to be required.
Social Media and Creators
Instagram offers creators up to $500,000 for long form video
businessinsider.com
Instagram has offered select creators $50,000 to post long form video to its new Features product, and some six figure deals reaching $500,000, Business Insider reports. Meta confirmed it funds Features content directly with some creators.
Read more at businessinsider.com →YouTube tests a $20 payment threshold for some creators
netinfluencer.com
YouTube is testing a lower minimum payout, from $100 to $20, for randomly selected creators in the US, India and Indonesia, starting with October 2026 payments. It calls the test temporary and aimed at more flexibility.
Read more at netinfluencer.com →XR launches a payments platform for creators
tvrev.com
US creator ad spend reached about $37 billion in 2025, according to IAB. On 22 October Extreme Reach, behind more than 80 per cent of US commercial talent payments, launched XR Pay for Creators, TVREV reports.
Read more at tvrev.com →The creator economy has a payments problem
Digiday
XR Pay's Frank DeVito writes in Digiday that US celebrity pay in advertising is projected to reach $2.06 billion in 2026, up nearly 70 per cent in five or six years, and the next challenge is simplifying how creators get paid.
Read more at Digiday →YouTube Shopping affiliate programme reaches Saudi Arabia, UAE and Egypt
Jawlah
YouTube has launched its Shopping affiliate programme in Saudi Arabia, the UAE and Egypt in partnership with Amazon, to expand creator earnings and e commerce on the platform, Jawlah reports.
Read more at Jawlah →YouTube needs creators to see it as the party
lbbonline.com
An LBB columnist compares YouTube to pre drinks before a night out, where the conversation and the best jokes start, arguing the platform must convince creators it is the main event.
Read more at lbbonline.com →